If you have been paying attention to cereal ads these days, Kellogg is airing a controversial ad claiming that their Special K line of products can help you lose weight. Here is the ad, which claims that you can drop a jean size in two weeks when you take the Special K Diet challenge.
This is a very bold claim to come from a cereal company, but Kellogg stands by the claim. They point to research by nutrition experts at Purdue University that was published in the October 2001 issue of the respected and well known Journal of the American College of Nutrition. It appears to us that Kellogg found one study that supported their claim and run with it. But are there people out there who have taken the challenge and have seen the results claimed by Kellogg in two weeks? We would like to know. Usually, these kinds of claims are made with a combination of diet and exercise.
For example, a program like the Focus T25 has a rigorous fitness regimen, together with the Focus T25 Nutrition Plan. That places the entire responsibility of achieving results on the participant – who not only have to eat right but also workout. But Kellogg is going with an emphasis on nutrition to achieve weight loss, which is a big risk. This is because if participants eat the prescribed foods and do not see the results within the two weeks as advertised, they are likely to become bitter. In addition, this is focused primarily on Special K products, which are essentially high fiber and protein foods. Can people each cereal, protein bars and shakes for breakfast and lunch for two weeks straight? Will they get bored with the monotony?
If you have Special K Diet results to share, we would love to hear your story because thus far, we are scratching our heads about whether this really work.