Today we are happy to release our fourth annual list of the Top 20 Most Wanted GiftCards for 2011. Wal-Mart gift cards remain unchanged as the most popular gift card, followed by Amazon.com and Target. Consumers love the ease of use and extensive product selection that is available from these merchants.
Some of the biggest changes for this year’s list compared to the Top 20 Gift Cards for 2010 are; Kohl’s entered the top 20 for the first time, demand decreased for gas gift cards, and McDonald’s made its debut in the top 10. The list serves as an excellent resource for those looking to buy a gift card this holiday season, but are unsure of what merchant to purchase.