This is the second part of the last week’s article.
4.) X for $X
How do you get a consumer to buy more of a product? By listing it as a group price! If you see a sale that states “10/$10” or “3/$5”, you do NOT have to buy that many in order to get the discounted price. Stores could list these products as “$1.00” or “$1.67” but that just doesn’t seem as appealing as a group price. Buy what you need instead of what the store may suggest you buy.
5.) Flashy Tags over the Shelf Price
When you see a brightly colored sales tag under a product, it naturally jumps out at you. Don’t be fooled – just because there’s a sales tag doesn’t mean it’s a sale. I see this quite often with products that are, for instance, $1.00 each. Stores will put a sales tag over the price with “10/$10!” Well, last time I checked, that’s the same price, right?
6.) Look High, Look Low
When you are looking for an item at the grocery store, you tend to look straight ahead. This is the prime real estate spot for brands to reserve. Yes, even in the grocery store it’s all about location, location, location. Be sure to look at the top and bottom of the row to see if there’s a better price. More often than not, you’ll find one. Sometimes it will be the same brand, but simply a better price per weight. Other times, it may be a generic brand at a lower price.
